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Enzo Ferrari founded Scuderia Ferrari in 1929 as a sponsor of motorsport events and drivers and manufacturer of race cars. Today we know Ferrari as one of the big names and sponsors of the Formula One motorsport circuit and as a lifestyle brand that offers luxury cars. In 1999 Ferrari made their first steps into a completely new direction by launching the brand's first perfume, Ferrari Black. While a car built by Ferrari is out of reach for most people, owning a bottle of the brand`s cologne is attainable by most and is most definitely something from the luxury brand of which one can call their owe.