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REPLAY is the Italian denim and smart casualwear brand that brings all over the world its authentic and contemporary style. It was established in 1981. Replay takes its name from the concept of ::re-making::, ::re-creating:: and ::re-elaborating::, which appealed to its founder Claudio Buziol when he saw the word come up on his TV screen during a football match. This iconic brand has developed and evolved along this theme since its debut, taking the best of the past and giving it a temporary twist.