With the opening of NICOLAÏ PARFUMEUR-CREATEUR in 1989, Patricia de Nicolaï and her husband Jean-Louis Michau took an audacious gamble by creating, signing and selling her own perfumes. The era of the auteur in the perfume business hadn’t yet arrived, and being a ‘nose’ (professional perfumer) was primarily a man’s role. From the beginning, the house of NICOLAÏ has taken devotion to top quality and complete creative freedom as its credo, maintaining a distinguished elegance that never bows to the diktats of marketing. Over the years, such rigour has captured an audience hungering for beautiful creations. Today, NICOLAÏ PARFUMEUR-CREATEUR is one of the jewels of the independent French perfume industry, whose products are exported around the world. Patricia is now assisted in her creative work by her son Axel de Nicolaï, who is also the enterprise’s director-general for development. For the Nicolaï family values both passion and tradition.