With the opening of NICOLAÏ PARFUMEUR-CREATEUR in 1989, Patricia de Nicolaï and her husband Jean-Louis Michau took an audacious gamble by creating, signing and selling her own perfumes. The era of the auteur in the perfume business hadn’t yet arrived, and being a ‘nose’ (professional perfumer) was primarily a man’s role. From the beginning, the house of NICOLAÏ has taken devotion to top quality and complete creative freedom as its credo, maintaining a distinguished elegance that never bows to the diktats of marketing. Over the years, such rigour has captured an audience hungering for beautiful creations.