CONCEPT THE HOUSE OF OUD is the story of a friendship between Andrea Casotti, an Italian Master Perfumier, and Mohammed Abu Nashi, a producer of Jakarta oud, two people who share a passion for art, perfumes and travel, together with a sense of beauty and their love of study. Theirs is a rather special house: it has no walls or borders, but is open to opportunities and to visits, furnished with KNOWLEDGE, EXPERIENCE and the age-old ART OF PERFUMERY. THE FRAGRANCES: OUR WAY TO USE OUD In the olfactory creations of THE HOUSE OF OUD, oud is not the key note around which the composition’s other ingredients orbit: it is the element that bonds and holds everything together, giving the bouquet character and depth. This change of perspective projects the brand’s innovative spirit, its desire to outpace fashions and to seek style alone.