This fragrance captures the essence of luxury and creativity, defining the iconic London street it refers to. King’s Road has always been a haven for urban adventurers and free spirits, a place where fashion, art and culture come together to create a unique and inspiring environment. A fragrance about a fashionable man. King’s Road aims to transport, whoever wears it, on an immersive journey through the most emblematic district of the British capital, capturing the authenticity of the classic and the audacity of the latest trends.