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It all began with Umberto Nobile, Massimo's grandfather, a name that has always had great importance in the world of luxury fragrances. Since the early 1930s he was the representative of Nina Ricci's perfumes and in 1942, in the height of the Second World War, he decided to open a perfumery for his wife in Rome. Nobile 1942 has a commercial organization capable of supporting, through a rigorously selective channel, both the distribution of its products and the exclusive national distribution of foreign products of considerable value, personally chosen by Stefania and Massimo Nobile, during the usual research and updating trips. They are one of the rare artisan companies that produce at home and package its products by hand with care and dedication.