I stands for Italy. This is where Costume National comes from and it is from this tradition that I takes shape: a tailor-made, excellence-oriented style with a unique design. A tribute to Italian creative genius, I expresses strength and entrepreneurial spirit, through a warm, intense and overwhelming olfactory composition. The bottle is an iconic design object: a reproduction in glass of Ennio Capasa’s sculpture inspired by the human body, it embodies the brand’s identity with its iconic black, embellished with a delicate sfumato reminiscent of the warmth of its essence.