Bulgari (written 'Bvlgari' using the classical Latin alphabet) is an Italian jewelry and luxury goods retailer that was founded in Rome in 1884 by Greece-born Sotirious Voulgaris. For more than a century, the brand has been synonymous with exquisite fine jewelry designs and other fine fashions. Since the fashion house began producing Bulgari perfumes in the 1990s, Bulgari's line of fragrances has attracted an equally ardent high-fashion following.