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Founded in 1973, Byblos is an Italian fashion brand which took its name from a hotel in St . Tropez France. The house of Byblos is known for their fresh, young appeal and unlike other houses that take on the personality of their current head designer, Byblos believes in the convergence of fashion where themes are used as inspiration and lightheartedness and ease of style are paramount.The first Byblos women's perfume, Byblos, was launched in 1990.